[CHRIBA Insights Vol.2 No.2] Efficiency Rankings in the Global Online Travel Agency Market
We're thrilled to announce the release of our latest research on operational efficiency assessment in the global online travel agency (OTA) market. Employing Data Envelopment Analysis (DEA), this study analyzes relative operational efficiency and offers insightful comparisons on how OTAs leverage their resources, including capital, labor, and technology, to yield output, as measured by number of monthly visits. Moreover, our research identifies four distinct groups based on their input-output dynamics and operational efficiency. Dive into our report for a deeper understanding of these findings!
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