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[CHRIBA BRIEF | Volume 12] Decoding the information quantity-quality paradox: How eWOM volume influences consumption value uncertainties

chriba official
Apr 22, 2024
1 min read

Reference: Bang, D., & Jang, S. S. (2024). Decoding the information quantity-quality paradox: How eWOM volume influences consumption value uncertainties. International Journal of Hospitality Management, 120, 103769.

Link: https://www.sciencedirect.com/science/article/abs/pii/S0278431924000811

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